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by tchock23 1060 days ago
I’ve worked in this industry for a while and in the ‘faster, cheaper, better - pick two’ trade off, many will select faster and cheaper. That’s only speaking for corporate market research though, can’t say the same for academic researchers.

I suspect people would use this product as a quick gut check to decide if it is warranted to spend the time and money on a full scale quant study.

1 comments

You want a 90/10: 90% of the benefit, 10% of the effort.

This is like a 10/10.

ISTM that's just an a priori feeling. The value or lack thereof of the product totally depends on how accurately it predicts human survey responses, which you can't know without looking at the data.