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by masswerk
1055 days ago
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> I can understand why engineers are predisposed to see instantaneous A/B statistics as self-evidently positive This is the crucial misunderstanding: in actuality, you are running a panel. (There is no such thing as an A/B test outside of marketing. Running a meaningful panel requires some information on the population, your samples, the homogeneity of those, etc, just to pick the right test, to begin with. Also, you need a controlled setup, which notably includes a predetermined, fixed timeframe for your panel to run. Before this is over, you have no data, at all. You are merely tossing coins…) |
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