[dragonwriter]

> As for what he's doing, I think it's pretty transparent. He thinks Xs are really, really cool.

Long before X was the holding company he used to buy Twitter, which he is now trying to turn into a do everything (including finance) app, X(.com) was the online financt company Musk openly wanted to turn ibto a do everything app, and was dump as CEO from multiple times, the last time just before it was renamed after a product it had acquired with another company, and which (unlike the products Musk tried to launch internally) was its only meaningful success, PayPal.

> I have no idea why he didn't just buy Twitter, keep it strong, and then leverage it to push a do-everything app (that could be called X for all anyone cares).

Because he overburdened it with debt, meaning the turnaround has to be quick to work at all, and his do-everything plan is premised on a change in revenue model from traditional big ads to free/low-paying users to a more regular-user fee-for-service model.