Not really, if you want your new platform to instantly become one of the most used websites in the world. Why should he care about twitter's brand name?
I don’t think this process is instant. I also don’t think there’s almost any adoption to the new feature associated with X. I for one don’t even know how to access these presumed hour long videos, much less watch them. Similarly, I almost never click the “read more” in longer posts on my feed because it takes me out of my feed.