[soerxpso]

Doing it this way instead of your suggestion seems to be garnering a lot of free press. Many companies would pay large sums of money for the reach he's gotten just for changing the logo to a letter (and it's yet to be seen whether the change is permanent, or just a temporary publicity play).

[prawn]

He can get easy press doing anything including with the route I'd outlined. Meta got global coverage for Threads without sacrificing Instagram or Facebook.

[TheOtherHobbes]

Free press - most of it negative.

This is textbook Management by Logo. When you're out of ideas you change the name/logo and now suddenly you're dynamic forward-looking innovative etc.

Except not really. Management by Logo is like respraying a car engine because you don't know how to fix it. There's a fair-to-good chance you'll make things more broken rather than less.

Musk bought Twitter (RIP...) because he wanted to use it as a propaganda outlet for his own crazy Randian/Trumpish ideals. It was never meant to continue as a free and open discussion site for humans.

Musk appears to have plans to spray AI and other magic dead chickens all over everything to create a new automated kind of propaganda outlet.

I suspect that won't work. Outside of his circle of immediate fans, people don't like being talked down to - especially not by bots.

[nprateem]

Classic Johnson: https://www.youtube.com/watch?v=bkELicRkq1I