[bamfly]

The initially-too-high offer plus downturn in his stock value right after, meant a deal structure that damn-near doomed the company anyway (tons of debt).

Best-case (for him), Twitter as we knew it dies and he manages to turn the burnt-down ashes into something profitable enough to overcome that hurdle. Twitter per se cannot reasonably get out of the hole he's dug for it.

Though, arguably, the brand itself was a huge part of the value, and he just threw that in the trash.

You know a guy's going down a weird path when all defenses of his behavior amount to "I know the last twenty things he's done have looked insane and none of it's made any money, but he's got a secret genius plan, I swear! 5D chess!"