[yurodivuie]

It sounds like Elon had the domain and it was burning a hole in his pocket. That's the only explanation, honestly.

Twitter as a brand becomes less valuable the more he alters it, since he's such a polarizing figure, so changing the brand to break continuity seems pretty counterproductive. It just reminds people that Elon is still fiddling with it.

[kergonath]

> It sounds like Elon had the domain and it was burning a hole in his pocket. That's the only explanation, honestly.

I think he just thinks he’s getting his revenge and that everyone will see how his terrible idea of x.com was actually genius back in the day. Like a particularly expensive midlife crisis. A bit like some dudes who start playing guitar because they could not back in the day, when it was a useful tool to make friends and look cool.

[jona-f]

Hey, I started playing guitar as an adult and it's one of the biggest pleasures in my life. Also, I'm very mediocre.

[kergonath]

Haha sorry, no offense meant. Some people don’t do it for bad reasons ;)

[nerdbert]

> It sounds like Elon had the domain and it was burning a hole in his pocket.

Yeah I wonder if he "sold" it to Twitter, and if so, for how much.