[parabyl]

I don't think a brand change can make anything better or worse. It's just a lick of paint. Sure, the changes that come along with a brand change may change things for the better - but I'm sure we can all agree with that involving actualy changes to the product, aside from literal branding-only (and not even all of it).

Why not? Maybe, just maybe, if you're re-launching a brand it's best to do so when there's actually something to change aside from (one of the) logos and (one of the) copyright marks. It's like if Reddit bought HN, said "We're going to change this into a platform similar to Reddit", and simply changed the logo from Y -> Snoo without any of the other changes or promised features ready to go.

While the change isn't set-in-stone BAD for users, I don't see how it's good or useful at all conversely.