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by omgomgomgomg 1059 days ago
I would be most interested to read about that, can you provide a reference or links?
2 comments
pwpw 1059 days ago
In college, I studied the failed merger between GM and Ross Perot’s Electronic Data Systems (EDS). Essentially a study on egos and cultural incompatibilities.

https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot...

link
kayodelycaon 1059 days ago
Sadly, no. It was over a decade ago. I don’t remember the cases nor do I have the books or paperwork.

Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.

link