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by jroesner
1061 days ago
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How do you define market leader? In 2021 they had 14 million paying customers and a market share of 72 percent. If that’s not a market leading position, I don’t know what is. I don’t favor them, it’s a real pain sometimes, but they operate a tanker, not a speed boat. |
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While they are the market leader in marketshare, they're losing marketshare rapidly. [1]
Now that they're owned by Intuit, I only expect the product to get worse.
OP's product seems to allow you to get more specific about segmentation, which is something that a rapidly growing MailChimp competitor Klaviyo seems to excel at, as an example. [2]
Here's more discussion about email marketing automation, it seems as though there are a lot of choices: https://www.reddit.com/r/Emailmarketing/comments/wriew9/best...
I know this is probably no more than a side project for OP, but if I was in their shoes I probably wouldn't have started building this kind of thing myself if I hadn't tried at least 3 other alternatives. Email marketing/marketing automation is a very deep specialty, so I think you have to really be sure that there's nothing suitable off the shelf before you wade into building your own solution. I feel like it's not much different than building your own database for your application. I would want to be really sure that there isn't one already out there that fits my needs before building my own.
[1] https://www.emailtooltester.com/en/blog/mailchimp-market-sha...
[2] https://www.reddit.com/r/Emailmarketing/comments/apu08p/klav...