[4clicknet]

It's possible that instead of going after happy DB users, they'll go after current non-consumers by offering them something that meets an unfulfilled need. I can't provide a specific example of what that use case would be, but the addressable market is large and diverse enough that a company could make some dough with a $10/month subscription model if they find that niche.

I agree that $750k to go head-to-head against DB would be futile.