[SyzygistSix]

There is a huge market for PHEVs if Toyota had the competency to take it. Theor Prime vehicles are in high demand, just not made in large numbers for whatever reason. Tacoma and 4Runner-like trucks with a PHEV drive train would sell like crazy.

[panick21_]

PHEV are just bad business. They don't make money. They are very expensive to produce and expensive to maintain. There is a reason car markets don't want to make that their primary thing.