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by blackbeans 1061 days ago
Market share is a different measurement unit compared to top selling. From your article:

Tesla hatte VW im zweiten Halbjahr 2022 die deutsche Elektroautokrone abgejagt. Nun verteidigte das Unternehmen von Elon Musk den Spitzenplatz. Der Vorsprung schrumpfte allerdings von 7400 auf 2000 Autos. Die Marktanteile der Marken lagen dabei bei 16,5 und 15,6 Prozent der insgesamt in Deutschland neu zugelassenen Elektroautos.

See also in English: https://www.best-selling-cars.com/electric/2022-full-year-ge...
3 comments
fsh 1061 days ago
15.6% only refers to VW branded cars. VW group cars (VW, Audi, Skoda, Cupra,...) have ~30% total market share.
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londons_explore 1061 days ago
Kinda surprised Tesla hasn't split into multiple brands for high end, mid range and cheapo cars.

That way they can sell cheap shitty cars without damaging their reputation for high end vehicles.

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panick21_ 1061 days ago
The idea that this is a good idea is very questionable. If you buy an expensive car, you expense quality. If you buy a cheap Tesla you get a cheaper product. Not sure why costumers wouldn't be able to understand that.

The many brands are mostly historical by consolidation in the industry.

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jansan 1061 days ago
Yeah, it's a bit confusing with all those brands. Tesla is just Tesla, but Volkswagen is a company and also a brand, and the company owns the brands Volkswagen, Škoda, Seat, Cupra, Audi, Lamborghini, Bentley and Porsche. But it is owned partly by another company called Porsche as well.

So yes, Tesla sold more cars in Germany than the Volkswagen brand, but fewer than the Volkswagen group.

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panick21_ 1061 days ago
The interesting part here is how close Tesla is in VW group home market and how far VW Group is away from them in the US/China.
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rsynnott 1061 days ago
This is essentially due to different marketing decisions by VW. VW, like most car companies, has loads of brands. Tesla has one. Items 2, 6, 12, 13, and 21 on your list are all VW. VW could, if it wanted to move up on that leaderboard, rename the Cupra (Seat sub-brand) Born, which is a mildly weird-looking id.3, id.3 (mildly weird looking trim) tomorrow.
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