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by jiggy2011
5210 days ago
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The economic benefit they provide to content creators is the financing to be able to create the content in the first place and also hooking them up with marketing etc. It's just part of capitalism, if you have money you can use it to make more money from others who don't. How would this be different to say a venture capitalist or indeed any other sort of investor? If it was such a terrible deal then why would content creators sign up for it in the first place? |
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For the same reasons a lot of people sign up for terrible deals. E.g.:
* They believe they have no choice, * The dealmaker says: no, it's really a great deal, * They are naive, * They are desperate, * They believe they'll be the 1 in 100 who does better, * The dealmaker promises more than is delivered, * Information asymmetry, * Etc, etc, etc.
It's different than VC investment, and especially different than regular investment, in that publishers control much more of the playing field. Also, to get VC money you generally have to have a reasonable understanding of business. That's definitely not true of writers and musicians, which would make them much easier to take advantage of.