[mcv]

There is an active effort to spread the tourism to other municipalities. Amsterdam is a world famous brand that attracts lots of tourists, so the Dutch tourist industry has been branding other parts of the country with it too.

For example, Zandvoort (which is not Amsterdam, and separated from it by another city, Haarlem) gets branded Amsterdam Beach. The most egregious example I've seen was the Frisian lakes, which is great for sailing and other activities on and around water, got called the Amsterdam Lake District, despite being in a completely different province and on the opposite side of the IJsselmeer.

But if that helps tourists to visit some other parts of the country instead of just drinking themselves senseless in Amsterdam, I guess that's good. Though the branding really rubs me the wrong way.