[edavison1]

Hey sorry, I thought we were talking journalism. Outbrain is an advertising/recommendation engine company right? Know zero about them but doesn’t look like they produce anything. Interesting you went with revenue per employee though because I think market cap tells a different story. They’re worth 256 million today and NYT is sitting at 6 billion. I don’t doubt clicky clicky makes money, just that brands in journalism that rely on clicky clicky don’t make as much as those that produce years and years of high-quality content.

I return to Buzzfeed because I think they’re a good example of a place that tried to do both but because they had so much low-brow clicky clicky, the brand ultimately suffered. Despite winning a Pulitzer in 2021 it really has a terrible reputation among non-industry folks who haven’t forgotten how the brand came to prominence.

[mike_d]

That was specifically my point. You can't quantify any value gain of good journalism. Hiring a 10% better writer doesn't earn you 10% more money. I quoted the revenue per employee numbers because they highlight the fact that hiring another engineer to build better click bait farms will earn you more than hiring another writer.

Don't get me wrong, I appreciate good journalism. 90% of the world does not and they just want to be spoon fed garbage at a faster rate. Look at the most popular shows on TV for example, they aren't National Geographic documentaries, but instead trashy reality television.