[hmgauna]

This is a little off topic, but... As a matter of fact, Chrome is not the first browser to offer that mailto config. At least Opera and Firefox already had (a long time ago) a way to customize the mailto handler to open a given client / webmail client. However, that process was way to difficult and obscure for most users. So -and given they have a special interest in it- Chrome became the first ever browser to come up with a frictionless webmail setup (only for Gmail, obviously). Anyway, as others stated here, it is not so clear for users: I had my girlfriend asking me what that message meant, and I was thinking it twice before answering her.

Besides the excursus, as tikhonj said, if that idea becomes a trend, it could modify a bit the landscape. I feel comfortable when I can choose.

A problem I had with forms is that people may and will eventually mistype their address. And, from a customer relation management point of view, that is a very bad thing, as you will never be able to get back to the user (if you are not asking for another way to contact, and even in that case, you could not get back to them). On the other hand, an email has always a sender.

It's also a fact that an email could easily become unnoticed in the spam folder. That's why I've found myself wondering if there could be room for a service that would fill the gap between both solutions (and be convenient for the sender and the receiver).

Regards!