[bshacklett]

That’s the problem, though, isn’t it? The vast majority of content that people see is low effort garbage that is pushed by media companies that are just looking to make a quick dime off of advertising revenue, and that’s very easy to do with AI.

Ad-based “news” is always going to have this problem, because getting clicks just requires getting people to the page; the quality of the content doesn’t matter nearly as much as the headline. The incentives for quality content just don’t exist in the current business model.

Paywalls obviously aren’t the solution, either, because news is nothing, now if it can’t be shared, and paywalls stop that dead. It also takes time and effort to build a brand, as you rightly stated before. The other important factor is how easy it is to lose trust in that brand, which means high stringent and transparent fact checking needs to be a part of the solution, alongside _proper_ retractions when someone _does_ get it wrong.

The only way I can imagine things improving is for independent journalists to get together to ditch the big media outlets and find some real solution to monetizing their work and keeping everyone accountable to accurate reporting. Obviously that’s much easier said than done.