[windmark]

Because that’s that most people see Jira as. It’s easy to only use Jiras surface level features, like a Trello with a little more functionality, and not the more advanced ones.

[davnicwil]

yeah, marketing is all about using the simplest language to communicate truth relevant to the group you want to reach, not about communicating absolute truth to all comers.

[nickserv]

Marketing is not about truth, period. I prefer the older term for the occupation: advertising and propaganda.

[esafak]

Marketing is not advertising. davnicwil had it right. Marketing is about positioning and explaining your product.