[mickdeek86]

In this usage, salt is anything but lacking. Americans do know what cheddar actually is and indeed make a shitload of it in a wide range of qualities. Tillamook out of Oregon and Cabot out of Vermont are commonly available and pretty good.

[OJFord]

I looked up Tillamook, first reaction was that it doesn't even look like cheddar - but then I noticed the 'Maker's Reserve White Cheddar'. Why is artificially coloured the default?! 'white cheddar' makes it sound weird/fake/some strange variant, when all it is is that they haven't added colouring to ingredients list.

The non-'white' ones look like red leicester, which is a bit like a mild not very salty cheddar, and that colour.

[mickdeek86]

Cheddar cheese is indeed white, unless annatto (a tree nut) and sometimes paprika are added for flavor. Tillamook makes both.