[axg11]

This is a sensible strategy. Apple finally revealed their cards after 5+ years of rumours surrounding the Apple Vision Pro. Meta doesn't have the brand strength to launch a true high-end XR headset that can compete with the Vision Pro. Instead, they're trying to capture the lower end of the market.

[NBJack]

Eh, I may eat my words later, but unless they are hiding some really big features somewhere, I don't think there's much to worry about with the Vision Pro. It is stylish and neat, but it seems to be shockingly limited both in VR and AR. If anything it seems like just an accessory for an iPhone or a Mac.

Apple definitely has brand strength here, and I think Meta is even counting on it, but the utility of their device is underwhelming.