Hacker News new | ask | show | jobs
by caseyf 1066 days ago
Deleting a now viral post is kind of a weird move from a spam site that is probably desperate for traffic
2 comments

Yeah. But on the other hand, this is Made For Advertising (MFA) content. The worst thing that can happen to it isn't notoriety, it's getting on the naughty list with Google or the programmatic ad markets. The former can gut its traffic, the latter can gut its ability to monetize.

Ironically, it's looking like the war on trash AI content is going to be fought by adtech firms who need to plausibly claim their customers aren't going to be wasting money on worthless inventory.

Can we just make a new internet, and let the ad markets and AI fight it out on this internet?
The jury is definitely still out on whether that content is actually worthless inventory to advertisers.

Shit tier websites with "quality" ads (ie something I want to click on more) can be very valuable to advertisers.

This fight needs to be fought by search, not ad tech. Ad tech has too many perverse incentives.

Whatever it is they do for money, people visiting in this context are unlikely to convert, taking it down also mitigates a little of the reputational damage at least.
The site is run by a competitive game tournament company (that I briefly worked at) and I think eyeballs on the article would have actually converted since it's different branding.