[PaulHoule]

It does make visible how absurd the situation is. You might imagine an advertising system would require one or two cookies but it's so shocking to see that some ordinary site would have 40 third part cookies. Some of that is the use of these embeds from the likes of Facebook, Twitter and YouTube and some of it is the "knives out" situation where nobody trusts anybody in the adtech universe and the answer is to have 10 different authorities collecting information and assume they can't all be colluding with each other. (e.g. everybody has a reason to understate or overstate views or clicks and naturally there is attrition in the pipeline so the numbers won't add up perfectly.)