I really appreciated your thoughts in the interview. I'm studying marketing right now, and it's interesting to see how the marketing world wants to start teaching design thinking.
I agree with the sentiment that we can do without the term "marketing" as it carries far too much baggage. The new consumer doesn't want to be seen as a part of a market (they want to be seen as a person, imagine that), so why should we "market" to them.
It's tough changing the culture of these business schools to make the whole process of conducting business more human. I'm trying to do my part, and I hope that the honest, transparent, and personal culture of silicon valley company changes the way that undergraduate students are shaped for the workplace.
But I'll be graduating in May, and hopefully I can avoid becoming a cog in sterilized, personality-free workplace.
I agree with the sentiment that we can do without the term "marketing" as it carries far too much baggage. The new consumer doesn't want to be seen as a part of a market (they want to be seen as a person, imagine that), so why should we "market" to them.
It's tough changing the culture of these business schools to make the whole process of conducting business more human. I'm trying to do my part, and I hope that the honest, transparent, and personal culture of silicon valley company changes the way that undergraduate students are shaped for the workplace.
But I'll be graduating in May, and hopefully I can avoid becoming a cog in sterilized, personality-free workplace.