[thejohnconway]

25% of the entire population is a pretty popular application! Not “hardly anyone”. Also, I’d like to know the volume of messages shared, I have WhatsApp, but wouldn’t miss it it it disappeared. iMessage disappearing would be very inconvenient.

[Reason077]

I'm surprised it's even 25% in the UK, and I wonder how that's measured. Maybe the 25% includes things like "opening the iMessage app to read SMS messages sent by two-factor authentication services" etc.

[thejohnconway]

I’m not surprised, SMSing people is still common, and sliding from that to iMessage is totally frictionless for iPhone users. With iOS market share being around 50%, I’m surprised (skeptical even!) that it’s not closer to 50%.