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by jklinger410
1064 days ago
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> The vast amount of sales attributed to online ad campaigns are sales that a company would have gotten anyway even without the ads. This is a simple test. Turn off all of your ads for a year, compare against the previous. Write a blog post about it, destroy the industry. |
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Some time in 1980s Coca-Cola decided that they have enough of an iconic status, and they don't need as much advertising on expensive large surfaces. They prudently lowered such advertisement a bit, and checked. Shockingly, they noticed a decline in sales. They reverted to the old policy.