This paper rings a lot of alarm bells for me. It's rambling, written in a very odd style, and contains a lot of useless figures. Is this one of those fake paper pranks or something?
It seems like it could well be fake. The Twitter account that launched this paper [1] links to a website [2] for the company with a fake address and what seems like fake employees (they all have no LinkedIn profiles).
The address is 500 Baudrillard Drive, San Francisco, CA 94127 which doesn't exist, but Jean Baudrillard [3] was a French sociologist and philosopher focused on media, culture, technological communication, and the concept of “hyperreality”
Ironically, while the paper is incoherent, it's weird terminology and reasoning makes it more entertaining than the generated episode: "While using and prompting a large language model as part of the process can introduce "several30
challenges". Some of them, like hallucinations, which introduce uncertainty or in more creative terms "unexpectedness", can be regarded as creative side-effects to influence the expected story outcome in positive ways."
It appears to be somewhere between a prank and satire. (or maybe they have larger ambitions.) If you take a look at their videos hosted on Vimeo, "Simulation" seems to be associated with a company called "Fable."
Just from a cursory look, it appears Edward Saatchi is associated with both. (although that could just be coincidental.)
The Vimeo account lists two websites, the first, fable-studio.com, which links back to the Simulation site and the other is for the Virtual Beings summit at virtual-beings.com. (Vimeo: https://vimeo.com/user94220217)
"Simulation" may be satire, an art project, a well-executed joke, or precursor to an actual company, but whatever it is, they've put a lot of work in it. It has a lot of AI-generated assets in the main site, but the overall design work is impressive, the concept has been well fleshed-out, and the execution is on point.
It's clever and interesting, I want to see what comes next.
The language is thick as well as rambling. It's obfuscation. Huge sentences a human would attempt to break up for clarity ramble on. It does feel like someone apeing writing "a big fancy soundin' science paper." It's hitting that uncanny valley of writing for me.
Nice to see a conversation here already. Yes, fake photos and profiles and the domain was only registered this month. Could this be a movie or TV stealth campaign?
The address is 500 Baudrillard Drive, San Francisco, CA 94127 which doesn't exist, but Jean Baudrillard [3] was a French sociologist and philosopher focused on media, culture, technological communication, and the concept of “hyperreality”
1: https://twitter.com/fablesimulation 2: https://www.thesimulation.co/ 3: https://en.wikipedia.org/wiki/Jean_Baudrillard