[jbs55]

I find it odd when tech people talk about “the business”.

The “business” is everyone working together.

Sales, ops, tech are all the business.

I appreciate this word has a specific meaning in tech circles but its use distances you from “the business” you’re part of.

[amackera]

Right, but sort of the point of this article is that launching a long rewrite that delivers no value doesn't help the business aka it's NOT everybody working together. It's the tech team going off working by themselves.

[mathgeek]

It stems from https://en.m.wikipedia.org/wiki/Business_logic

[rtheunissen]

That is the organization.