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by mpeg
1066 days ago
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Look, I don't mind at all when I get a cold email that is thoughtful and well targeted. But LLM written emails are very obvious, and irritate me to no end because I feel like this is the future of marketing – endless waves of automatically written spam, generative voice phone calls, and who knows what else I think LLMs have a huge potential for changing the way we work, and creating hybrid human/AI interfaces where the AI does the boring parts and the human becomes more productive as a result – but with these agent systems it feels you're aiming to completely replace the human and instead go for quantity over quality At Salesforce and Experian I worked with some exceptional sales people, who would be very likeable and turn a cold email into a $1m/yr contract. These people would be very smart and leverage their network, background and expertise. Maybe AI can completely replace them one day, but in the meantime I think the real money in this area is building tools that one of these professionals can use to 2x, 3x, 10x their workflow. |
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Parker Harris was actually one of my early mentors, because my first co-founder was the first investor in Salesforce(Halsey Minor). A lot of his advice went into building this.
We're not selling to the CEO, we're selling to the VP of sales who can now a/b test this, or the startup founder who can't afford a sales team yet, and I'm very sure a large percent of reps will fall below the line vs the auto-responders. We increased the number of demos our sales team saw with just GPT-4 auto-responding, then we doubled the total reply rate with personalized outbound. It makes sense that it wouldn't have the exact same reply rate. I'd be happy to give you access to get your insight on the direction we should go if you're interested.