[anovikov]

While i'm not naive anymore (i hope not, there's no way to tell lol), and i know most business is simply a scam/based on people's delusions or addictions or other vice without providing any value, the ad industry can't stop surprising me. In all my career i never seen a case of any paid ads actually getting people anywhere. But they continue to spend, and spend, and spend.

Retargeting may be the only exception, although it is annoying as hell, it won't let people forget about your stuff (and comes very cheaply because very few people will ever see it), so probably generates positive returns... But i'm not even sure about that one.