[Regnore]

The problem isn't that websites owners want to promote their website to the top of the search results, the problem is that Google's financial interests are aligned with those pages instead of its users.

If Google was putting significant resources towards combating SEO spam instead of encouraging it, the sites returned from a query (e.g. the sites that make Google the most money) would be the ones that the user most wanted, not the ones that maximally participate in Google's ad-extortion business.