Give me an example of a large (10k+) company that uses a better approach and has better business metrics than FAANG. Otherwise you're talking hypotheticals while FAANG has continuing growth and 20+% profit margins.
Amazon has had very strong competition that they mostly beat. Meta has faced strong competition which they beat through scaling out acquisitions. Apple has gone from nothing to the world's richest company. Microsoft was a joke and now it's not. Google I agree with you on.
I want to flip this: give me an example of large companies in other engineering-adjacent industries who fostered an atmosphere of hyper-competition, breeding into a lack of internal collaboration and extreme distrust and which have been extremely successful due to that practice.
I ask that because you are conflating that there's a causality between internal politics vs business metrics success, which is definitely not that directly correlated, even less in tech which is an outlier in almost every aspect: compensation, growth, scale, etc. There are many more parameters to consider than simply a direct relationship between internal politics for promotions to business success, the whole environment of tech is conducive to create profitable behemoths after a market is captured through hypergrowth. I think the only outlier to this in FAANG is Apple.
In tech if we take the example of Google you can't say that it's because they apply this approach that they're successful. After decades the Google branding is extremely damaged for adoption of their new products, we all expect the new shiny product to die in 1-3 years. The new shiny product was definitely someone's (or multiple someones) promotion package capstone, it doesn't help the company long-term, Google's profits don't come from whatever new product someone created for a promotion, it comes from ads while relying on search to support the ads business, both are some of the earliest products Google ever released.
> Otherwise you're talking hypotheticals while FAANG has continuing growth and 20+% profit margins.
This is not directly related to management incentives to internal competition, show me how it can be directly attributed to it.
My point is that without examples we cannot have a conversation except in meaningless hypotheticals. As you said there's a ton of factors that influence company success. Having positive and negative examples of companies with different cultures would allow for a nuanced discussion. You'd expect that in most situations unless there was a strong selection bias against a certain culture.
>I want to flip this: give me an example of large companies in other engineering-adjacent industries who fostered an atmosphere of hyper-competition, breeding into a lack of internal collaboration and extreme distrust and which have been extremely successful due to that practice.
Off the top of my head, hedge funds and banks. Not familiar enough with other industries to say so personally.
It is easy: look to other industries. Koch Industries, KKR, bp, Walmart, JPMC, Saudi Aramco, Volkswagen, etc.
Now why can't you find others inside the same industry who compete with these and behave dramatically differently? First of all, management practices across the FAANGs are not uniform and yet they're all up there with one another, so clearly it isn't because there's one incredible management style.
Perhaps instead their trajectory is primarily defined by their industry, as I stated.
That only means that Amazon had money enough in the bank for acquiring a potential future competitor, just like most of FAANG has been doing since they became behemoths.
When you have enough money to stamp out any potential competition by simply buying them out I think we can't really rely on comparing management approaches anymore, it's just a finance game: I got more money than you, I will make you go away.
That's not my point. My point is that Zappos is not a company anymore and hasn't been for almost 15 years. If it had survived during that time and grown to 5k+ employees then it would be a good example. People keep bringing up hypotheticals but not a single large company with a good culture and good business metrics.
>In reality it is probably almost 100% due to fundamentals
Can you explain what inherent "fundamentals" are associated with these companies that destined them to be successful despite themselves? I mean, Microsoft was founded almost 50 years ago. Their success was a given? Management practices have had no effect there? We can argue about the ratio, but it sounds like silly post-hoc reasoning to claim that these companies didn't work to get to where they are, one way or another.
The fundamentals being that they had the most significant bull run in history on top of the lowest interest rates in history on top of the two largest communication-technology transformations in history (Internet then mobile) which happened to produce a near-zero cost distribution channel for a product format (internet-connected software) which has near-zero opex and which has natural network effects.
A very small set of companies were going to win this regardless of anyone's management practices. I think 99.999% of reasonable-sounding conclusions you can draw from their success will be wrong, including "the management style is really really good" or "logos should have blue in them."
> it sounds like silly post-hoc reasoning to claim that these companies didn't work to get to where they are
Some of the conclusions seem far fetched. But some seem inherently reasonable.
For example, all of the successful tech monopolists paid a premium for engineering and management talent and had processes designed to hire the best (clearly not perfect but effective enough to make lots of good hires). I’m not sure how far we want to stretch the implications of that but at a minimum there is something substantially different between the top 10% of engineers and the bottom 50% of engineers and that difference seems to matter some.
Which is exactly another dynamic produced by the natural agglomeration effects: once someone starts winning they can simply outspend the almost-winners for talent, resources, marketing, etc.
Over time this starves the almost-winners into “losers because they didn’t do the right management style.” Which, to find this theory even remotely plausible, we have to ignore the fact that many of the almost-winners-turned-losers did and continue to mimic the management styles of the big kids.
This is a horrible well actually. FANG (notice the missing A) was a term coined by Kramer and means absolutely nothing. Apple originally “wasn’t a FAANG” when the term was first coined and it already had a market cap higher than the other four companies.
As far as market cap and impact on the industry, Netflix is a nothingburger. Microsoft has been one of the top five most valuable companies since 2000.
Ah, I was not trying to use the finance term of art but I see why that's a confusing word choice here. Can't edit but take fundamentals here as "the base dynamics of the industry."
FAANG has money printing machines based on ad monopolies, with the exception of Apple.
All their engineers could do nothing for a year and nobody could tell as it comes to metrics. There's no evidence I know of that suggests that promotion culture is the factor responsible for FAANG success.
Facebook has money because it's Facebook. That doesn't mean how the company is run is good, efficient or worthy of emulating. Everyone I know who's worked there says it's not well run. There are constant articles like this proving it is not, and has not been, well run.
Early capture, network effects, and coasting is more like it.
So the quality of their layers of managers hardly matters, in G, for example, comically so (as has been relayed by insiders time and again).