[reaperducer]

Why can't my hotel chain of choice's app let me do the following all within the app:

Sounds great for a Motel 6 setup.

But making me download an app, sign up for an account, verify my email address, sync with my current reservation, and learn his to use a new app just to ask a question or get she extra pillow isn't luxury. If I wanted to do things myself, I'd get an Airbnb or go to a campsite. I'm paying for a hotel because I want a hotel.

Or worse: I don't even get to choose the hotel because my employer is paying for it, or I'm at a convention.

It's taking the "hospitality" out of the hospitality industry.

[lockhouse]

Both a highly capable app like I described and a hotel staffed with friendly and hospitable humans can coexist to accommodate any type of guest.

[NoZebra120vClip]

If you try that, you will eventually converge on one of two outcomes: the staff will all be using the same app as the guest, for better or worse; or the staff will begin to earnestly recommend that every guest install and use the app, especially when busy or unavailable, because that's how it works now.

Also, remember how HR and accounting work regarding efficiency. If they detect that the human touch is redundant to a fully-functional app, one of them's gotta go.