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> It is neither an endorsement nor an ad. It is a music video.
Now, Nokia could have been paying her to use their phone during the music video - product placement is a thing, and you can see the brand logo in the shot. I believe it is a fairly clear example of product placement, which is a form of advertisement. Like, when I see Andrew Garfield playing the role of Spiderman and having shots of him using Bing in those movies, there is no way I could consider it anything but product placement/ad. Sure, there are less clear-cut edge cases in music, such as rappers namedropping luxury brands like LV, Ferrari, Rolex, etc., but at this point it is a part of the identity of the genre. But overall, I think it is pretty obvious that when a brand/logo gets prominently featured in media such as movies, music videos, etc., it is for product placement purposes. And in cases when it isn't, taking it as a personal endorsement is kind of silly. For me, personal endorsement is cleanly defined as using and/or recommending products explicitly, outside of "fictional" media you produce (e.g., MKBHD reviewing tech products is not "fictional" media, so for him the endorsement would often come from within the media he produces). |