[kube-system]

Everyone is talking specs, which might be a reason someone picks a product over another, but I'll offer another anecdote:

The last time I bought some prototyping gear, there were a half-dozen options that met my technical criteria. The option we ended up choosing was the first place to answer the phone, discuss our specific needs, and give us a delivery date.

There's a lot of good prototyping boards out there, I'd bet a lot of buyers are making decisions based on how quickly they can get back to business, rather than taking a fine-tooth comb to a spec sheet.