[ryanlchan]

Tangible things are not the only way to add value to a start up. Popular start up methodologies, and I speak specifically of Lean Start Up and Customer Development, all have a strong focus on making sure you're building a minimum viable business, not just a minimum viable product.

However, the statistics are such that it's rare to have a start up team with the self-awareness to recognize this need connect with a non-technical person capable of satisfying it.