It probably just has a link because it’s a relatively unknown brand, the author doesn’t need to link to Apple for people to know what a MacBook is. This level of paranoia about a niche laptop company is fascinating.
Well it wasn’t paranoia because hours later they released the 16” crowdfund so obviously it was a PR campaign and from the looks of the sales a very successful one. Assuming they aren’t creating false scarcity to feign demand