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by Tangurena
5209 days ago
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Ahh, no. Sales of credits to fund RMT in games like Zynga is where Facebook's largest growth in revenues come from: about 30% of the sale price of the credits goes to Facebook. Games like Zynga's make FB users more "sticky" and spend more time on the site which helps raise advertising "hits". |
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This doesnt mean they dont have their own infrastructure - but it is different than an MMO company like SWG/WOW that have their own infrastructure for 100% of the game.
The point made was that Zynga is doing what MMOs do at far lower cost. I said the cost was offset because Facebook foots the bill for the platform on which Zynga depends.