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There are dozens of similar mechanisms for sale on Amazon/aliexpress. A car alarm with an immobilizer is more advanced than this “innovation”.

They are claiming that the novel part is using voltage fluctuations to unarm the immobilizer and claiming that it requires less installation since the signaler device can plug directly into the cigarette outlet. A wireless relay requires the same cuttoff relay installation as their “new” idea, but is even more convenient because you don’t have to install a bodged together keypad on the cigarette lighter, and short your electrical system to cause voltage fluctuations.

They have blown through 1.2mm in grant money and their product is a bunch of prototype parts from a $50 arduino starter kit. It isn’t polished, it isn’t ready for consumers, it is a single prototype.

I guess the idea of causing voltage fluctuations is novel, but they sort of reinvented a $30 wheel for 1.2 million.