[manuelmoreale]

It sucks that the middle ground has basically been abandoned. Simple sponsor slots on niche websites that are focused on specific topics. You have a blog about bicycles with an audience? Seems the perfect space for a bicycle related company to advertise on. Work out a deal for a rate and there you go. The brand can figure out if it’s worth it based on referrals or other metrics.

I get it, it involves a lot of manual labor and it messy and it’s easier to just slap some js code and forget about it.