[yoava]

Almost - This tool helps select a template, adding business applications and creating default content. But then, you have the Wix drag & drop builder to continue customizing the website, adding animations, changing content, adding or removing pages / sections, changing design, etc.

The strength of this offering is that it is seamless with the experience Wix is based on.

[beezlewax]

I've seen the monstrosities non-professional web designers can create. They ain't pretty but often serve their purpose well enough. As soon as you need a professional looking and functioning site designers and developers are needed regardless.

[yoava]

I agree. Web Designers and Developers will always be needed for the more unique look and feel, more unique animations and specific functionality.

I think the role of AI generated site is to help getting a better result fast, both for non professionals, but also for professionals as a starting point.