Bill Gates already did, for his Porsche 959, which was made illegal by the 1988 Imported Vehicle Safety Compliance Act. His lobbying resulted in the 1999 Show or Display law, which allows such vehicles, though they are limited to 2,500 miles per year.
These people follow different rules. Famously, Steve Jobs used a rule that allows a car to be driven without a license plate if it is newer than 6 months, and he just got a new one every 6 months to never have license plates.
I'm not sure what other event top poster was referring to, but I would consider driving a car without plates to be especially bad on it's own. That's like willfully excluding yourself from all the car related laws, can't be issued a speed ticket, can't be found after an accident, can't be ticketed for illegal parking and so on. The sheer arrogance of driving a car without plates or with fake plates or with plates illegally swapped from a different vehicle is infuriating. In my country this is done by the most sociopathic rich people there are - criminals "in law", some marginal parliament members, sons of oligarchs etc.