[theptip]

Calling out SSO is a really good point. If your product doesn’t support SAML, will you need to build it? Who is their vendor for their auth system? Okta or something funky? Expect to do professional services work for each new SSO customer you win.

It’s annoying but enterprise seats tend to cost more because enterprise SAML integrations often end up being super painful.

[pharaohgeek]

100% true! If you don’t support SAML (and occasionally OIDC) then you’re not an enterprise product. Period. It is practically mandatory these days. Additionally, if your product has any provisioning requirements you may need to support SCIM for automated provisioning, too.