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by benreesman 1066 days ago
As a former employee with a decade in the shop and as much inside baseball as anyone could expect:

I have no fucking idea what the Meta name change was about.

3 comments

> I have no fucking idea what the Meta name change was about.

Forget about the metaverse, it seems like it was a good change to me, just to not be named Facebook.

I can tell Meta has a much more positive association in my mind than Facebook (the company). Probably because I associate it with Instagram as strongly as I do with Facebook, and "insta" is still considered kinda cool.

People are having fun on Threads, and somehow zuck seems to be considered cool there. I never would have expected it. I see Instagram mentioned there, I see zuck mentioned there, sometimes I see Meta mentioned there, and I don't know if I've ever seen Facebook mentioned there.

The branding seems to have allowed Threads to have mostly its own branding with strong association with Instagram given the slick onboarding and graph copying, and no real association with Facebook.

Lets them sell the Meta Oculus instead of the Facebook Oculus, and so on.
Same thing as Google -> Alphabet

Lack of regulation leads to a giant megacorp buying up corporations to grow even bigger.

They used to call it trust busting.