[wspeirs]

> "Talk benefits, not features" doesn't work!

I don't think this is true... It's more nuanced than this. Developers are much more skeptical of a "benefits" pitch, and care more about a "features" (and limitations as mentioned above) pitch. However, if you're just pitching a developer, you're probably only pitching the user, not the buyer. The buyer VERY much cares about the benefits, otherwise they're not buying. The buyer won't using a single feature, so that type of marketing is lost on them.

This is the challenge: the right message (features or benefits) to the right person (user or buyer) AND at the right time!