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by chii 1064 days ago
> Anything else isn't a preorder, it's a waste of time.

cept for tesla, they charged $100 for a "pre-order" (of the cybertruck).

It's smart, because they managed to get an interest free loan off these customers, and also gauged interest at the same time!

So yes, the CTA must include a form of payment - otherwise, you're not getting a customer for your spend, you're just getting eyeballs.