Commercialization of someone else’s likeness sounds like the type of thing that should be heavily regulated, and skewed in favor of the person whose likeness is being exploited.
While I agree, there's another part of me that thinks, that's just going to siphon money into the already established and rich celebrities. Its all the non celebrity people that will be left out, and at the end of the day, that's what matters more. As a result, although I agree w/ you, I actually don't know how concerned I am about it.