[neilalexander]

Allow me to repeat myself: I had the original Apple Watch on pre-order from the online store and did not need to visit a physical location for fitting first.

I am not misremembering. I even still have the order invoice and delivery notification from the courier in my email archive.

See operative "or" in the quoted "customers have the option of pre-ordering the Apple Watch of their choice or making an appointment for an in-store fitting".