[devmach]

http://www.quora.com/37signals/Why-doesnt-37signals-own-base...

They didn't own basecamp.com then, now they have.

"Project name is bigger than domains" is a part of lie part of true: Product and it's name important but if you can't get the domain just be arrogant and say to people it doesn't matter. But because you know the importance of the domain name , when you have money and chance get the domain and rule the world.

[jasonfried]

We purchased the domain from the previous owner a few months ago. We wanted to use it to launch the new Basecamp since the Classic version used basecamphq.com. We wanted to keep the URLs separate so this seemed as good a time as any to make it happen.

[FreshCode]

Would it have been significantly cheaper if you purchased the basecamp.com domain earlier?

[jasonfried]

It wasn't for sale at this price earlier.