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by doctoboggan
1066 days ago
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Where do you find these experts? I've tried managing campaigns myself and concluded the same thing you did, but have struggled to find an expert. There are so many people online who claim they can run your campaign but I have a hard time separating the real experts from the "fake it til you make it" types. |
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When working with smaller numbers, you are going to be working with someone who is a little less experienced, more than likely. So, finding someone who can share a solid, provable track record may be a little harder. Figuring out a compensation scheme that takes their inexperience into account and shifts some of the risk to them as a result of this is key. You cannot enter a deal in which they just take a percentage of ad spend, because if they don't produce sales, then they get their money and you lose big.
I guess what I am trying to say is that you need to focus on the actual "deal" that you make with the person running your CPA campaigns to ensure that the risk is a bit more balanced and incentives are aligned...